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Physical activity information-seeking behaviour and barriers in a sample of university undergraduate emerging adults: a cross-sectional survey

Bulletin of Faculty of Physical Therapy volume 29, Article number: 20 (2024) Cite this article

Abstract

Background

Access to physical activity information provides opportunities for enduring and relevant messaging regarding physical activity. This may be a potential vehicle to optimise physical activity participation among emerging adults. This study aimed to characterise the physical activity information-seeking behaviour in a sample of university undergraduate emerging adults.

Methods

Five hundred and seventy-five undergraduate students (age = 21.7 ± 1.9 years) participated in the study. Respondents’ physical activity information-seeking behaviour was obtained using an adapted instrument, while physical activity and barriers were assessed using the International Physical Activity Questionnaire and the Exercise Benefits and Barrier Scale.

Results

Three hundred and fifty-one respondents (61%) of respondents sought physical activity information. The majority of these individuals (73.8%) sought physical activity information using social media. After identifying and controlling for confounders including engaging in physical activity programmes and faculty of study, having low physical activity levels was associated with a < 1 likelihood of seeking physical activity information compared to having high physical activity levels (odds ratio = 0.5, 95% confidence interval 0.27–0.87; p = 0.015). However, there was no association between barriers to physical activity and physical activity information-seeking behaviour (odds ratio = 1.17, 95% confidence interval 0.81–1.69; p = 0.40).

Conclusion

Undergraduate emerging adults seek physical activity information using social media to enhance their physical appearance and health.

Background

Health information-seeking behaviour is the conscientious search for diverse information about one's health and/or diseases [1]. When individuals engage in health information-seeking behaviour, they have a myriad of accessible and cost-effective health information at their disposal [2]. Health information-seeking spans across different age groups, including adolescents, emerging adults (transition between adolescence and adulthood), adults, and older adults. As health behaviours developed during the stage of emerging adulthood persists into adulthood [3], it is imperative to understand health information-seeking behaviour among emerging adults on a wide range of health topics. One such topic is physical activity.

Physical activity is any bodily movement produced by skeletal muscles that requires energy expenditure [4]. Physical activity ranges from leisure, play, and house chores to daily work [4]. The benefits of being physically active in the emerging adult population are replete in the literature. These include increased academic performance, increased retention, and lower depressive symptoms [5]. Other benefits of physical activity include enhanced thinking, learning, and judgment skills, improved self-esteem and body image, and enhanced social relatedness [5]. Although not a major concern among emerging adults, physical activity helps to prevent and manage non-communicable diseases [5]. However, emerging adults do not engage in sufficient physical activity. Physical inactivity among emerging adults has been attributed to several barriers, including a low level of knowledge about physical activity, low motivation, other competing interests, fatigue, and concerns regarding the social desirability of physical activity [6].

Access to physical activity information provides opportunities for enduring and relevant messaging of physical activity. Having access to physical activity information may be a potential vehicle for increasing uptake, fostering adherence, and optimising physical activity participation in this population [7]. Thus, expanding the understanding of emerging adults’ preference for physical activity information may help implement relevant physical activity-enhancing topics while considering their preferred sources [7]. Previous studies have investigated why emerging adults seek physical activity information and the sources where they seek such information [7,8,9]. However, most of these studies focussed on fitness and exercise and not physical activity. Individuals with adequate information about healthy behaviour are likely to engage in such behaviour while perceiving few barriers [10]. Thus it is imperative to explore whether there is an association between physical activity information-seeking behaviour, physical activity, and barriers to physical activity among emerging adults. This study, therefore, aimed to investigate whether undergraduate emerging adults in Nigeria seek information about physical activity, the reasons for seeking and the preferred source of such information. Equally, this study aimed to determine associations between physical activity information-seeking behaviour, physical activity, and barriers to physical activity among undergraduate emerging adults.

Methods

Participants

The study was a cross-sectional study. Respondents were consenting male and female university undergraduate emerging adults (18–25 years old), who were in their second year of study or above and whose mode of study was full-time. First-year students who were not within the 18–25-year bracket and were not domiciled within the University environment were excluded from the study. Using the CheckMarket® online sample size calculator [5% margin of error, a confidence interval of 95%, and an estimated response rate of 80%], a sample size of 382 participants was found to be adequate for this study. Participants were recruited using a convenient sample.

Protocol

The International Physical Activity Questionnaire short form (see Additional file 1, Sect. 2) was self-administered to respondents to assess their physical activity levels. It is a 10-item questionnaire that can be self-administered or interviewer-administered [11]. Respondents indicated the duration and frequency of engaging in vigorous, moderate, walking, and sitting activities over the last 7 days. The physical activity levels of respondents were classified as being low, moderate, and vigorous following stipulated guidelines [11].

Physical activity information-seeking behaviour questionnaire adapted from a previous study [7] was used to assess respondents’ information-seeking behaviour (see Additional file 1, Sect. 3). Twelve items (social media, websites/blogs, video channels such as YouTube, friends, families, health professionals, fitness professionals, online magazines, print magazines, television programs, online newspapers, and other sources not listed here) were used to elicit information on the sources where respondents seek physical activity information. Five items (health, appearance, sports performance, general exercise, and others) were used to assess why respondents sought physical activity information. Respondents were asked if they engage in any healthy group-based physical activity programme (football, aerobic classes, dance clubs, karate, basketball, volleyball, and weightlifting). The face and content validity of the physical activity information-seeking behaviour questionnaire was determined by an expert in physical activity, epidemiological studies, and a skilled statistician.

Barriers to physical activity of respondents were assessed using the barrier subscale of the exercise benefits and barriers scale [12]. It comprised 14 items rated on a 4-point Likert scale (see Additional file 1, Sect. 4). The exercise benefits and barriers scale has been reported to have excellent test–retest reliability and internal consistency. The scores of this subscale range between 14 and 56; a lower score denotes fewer barriers to physical activity. Respondents’ socio-economic status was assessed using a 9-rung self-rating socio-economic status ladder [13]. The scores of the rungs of the ladder were rated in multiples of 3, with the minimum and maximum possible scores of 3 and 27, respectively. Respondents were classified to be in a low (< 9), middle (9–18), or high (> 18) socio-economic status strata based on summative scores. All of the pen and paper instruments were administered in English language. Body mass Index of respondents was obtained by dividing their weight in Kg by height in square metres.

A proforma was used to document respondents’ socio-demographic information, weight, and height (see Additional file 1, Sect. 1). This research was carried out fully in consonance with the ethical standards of the Helsinki Statement [14]. Informed consent of respondents was sought before study participation. Questionnaires were distributed to consenting participants during the general assembly organised by the student body (From August to October 2021). Research instruments were administered to consenting respondents. Questionnaires were distributed by hand to limit non-compliance by the students. Respondents were encouraged to fill out the questionnaires as truthful as possible. The questionnaires were without identity, and the questionnaires were given to participants to fill alone after proper explanation to avoid social desirability bias. The questionnaires were self-administered, immediately retrieved, and kept for analysis. As recommended by Jacobsen and Jensen [15], two steps were taken to address potential sources of bias. Firstly, the questionnaires were distinctly organised to ensure that respondents did not carry over their understanding of one scale to another while answering questions. Secondly, exploratory factor analysis was used to assess the factor structures of the perceived barriers to physical activity scale and the International Physical Activity Questionnaire Short Form. The exploratory factor analysis with varimax rotation on each scale was expected to produce a factor solution of at least two factors. This expectation was met as each scale produced more than 2 factors as shown as follows: barriers to physical activity (4 factors; total variance 60%); International Physical Activity Questionnaire Short Form (3 factors; 66%), Thus, common methods bias was minimal.

Statistical analysis

Data were analysed using IBM for Window Statistical Package for Social Science version 25 (Armonk, NY, IBM Corp.). Descriptive Statistics of frequency and mean were used to summarise categorical and continuous data, respectively. As recommended in the literature [16], median scores were used as the cutoff points for age (< 23 years, > 23 years) and barriers to physical activity (low, high barriers). Previously, covariates including age, gender, body mass index, faculty of study, and participation in physical activity programs have been reported to affect the pattern of health-related behaviours including physical activity [17, 18]. The predictor variables (barriers to physical activity and physical activity), and potential covariates were entered into a logistic model using a forced entry method. A second regression analysis was conducted to investigate the association between predictors—physical activity level and barriers to physical activity—and physical activity information-seeking behaviour, while controlling for the confounders identified in the first model. The level of significance was set at p < 0.05.

Results

Six hundred undergraduate students were surveyed; however, information from 25 respondents was excluded due to significant missing or incomplete datasets. Of the 575 respondents, 56.7% were females, and the average age was 21.7 ± 1.9 years. 66.3% of the respondents had normal weight, 10.8% were underweight, and 17.2% were overweight. The socio-demographic characteristics of respondents are presented in Table 1.

Table 1 General characteristics of respondents (N = 575)
Full size table

Three hundred and fifty-one respondents (61%) reported that they sought physical activity information. More males than females (66.3% vs 57.1%) sought physical activity information (χ2, P = 0.025). Social media (73.8%) (Comprising WhatsApp, Facebook, Twitter, Instagram, and LinkedIn) was the most preferred source among those who sought physical activity information. This was followed by friends (41.8%) and family (22.9%) sources. When compared by gender, the same preference for social media (70.8% vs. 76.1%), friends (41.2% vs. 36.3%), and family (19.9% vs. 25.2%) were reported by male and female respondents, respectively.

Physical appearance (34.6%) was the most common reason undergraduate emerging adults sought physical activity information. Gender comparison showed that health maintenance (37.0%) was the most common reason males seek physical activity information; on the other hand, physical appearance (47.0%) was the main reason females seek physical activity information. The preferred sources of physical activity information and why undergraduate emerging adults seek physical activity information are presented in Table 2.

Table 2 Preferred sources and reasons why undergraduate emerging adults seek PA information (N = 351)
Full size table

Seventy-six (13.2%) respondents reported having low physical activity levels while 334 (58.1%) and 165 (28.7%) respondents reported moderate and high levels of physical activity, respectively. Further, the mean barriers to physical activity score was 22.4 ± 0.1. Three hundred and twenty respondents (55.7%) indicated that they participated in group-based physical activity programs. Football playing (54.7%), followed by dance clubs (30.6%) and aerobic classes (24.5%) were the most common group-based physical activity programs that the emerging adults in this study engaged in (N = 294). When group-based physical activity participation was compared by gender, results show that males participated more in football (73.3%) while females participated more in dance clubs (72.2%).

The following barriers to physical activity were reported by undergraduate emerging adults surveyed, “tiredness” (56.7%), “fatigue from exercise” (47.5%), “exercise facilities not having convenient schedules” (46.8%) and “distant places to exercise” (41.4%). When compared by gender, “tiredness” (47.4%), “inconvenient schedules of exercise facilities” (44.2%), “fatigued by exercise” (40.6%), and “few places to exercise” (40.2%) were commonly cited by males. For females, “tiredness” (63.8), “fatigue by exercise” (52.8%), “inconvenient schedule for exercise” (48.8%), and the” distant places to exercise” (45.7%) were the most cited barriers. The physical activity barriers faced by undergraduate emerging adults are presented in Table 3.

Table 3 Barriers to PA among undergraduate emerging adults (N = 575)
Full size table

The first logistic model showed faculty of study and participation in physical activity programmes as covariates. In the second model, barriers to physical activity levels did not exhibit statistically significant association with physical activity information-seeking behavior (all p values > 0.05) (Table 4). However, respondents with low physical activity were 0.5 times less likely to seek physical activity information than those with high physical activity (p < 0.05).

Table 4 Logistic regression showing the association between physical activity-seeking behaviour, barriers to physical activity, and physical activity
Full size table

Discussion

The high percentage of undergraduate emerging adults who sought physical activity information in the current study extends the findings of Ori and Berry [7]. In the latter study, 79.6% of the surveyed population sought physical activity information. As young undergraduate students seek information about their academic work, they also seek information to enhance their physical appearance and body build, as well as their social connectedness [19, 20]. Further, it is common practice for emerging adults to aspire to have a comparable body fit as their favourite celebrity role models; thus, getting exposed to information on physical activity as they seek information about their role models [21].

The undergraduate emerging adults in the present study sought physical activity information from varied sources, with the majority preferring social media and friends. Previously, the internet has been reported to be a major source of physical activity-related information [7, 22]. In an earlier study, undergraduate emerging adults preferred internet websites (61.4%), friends (54.5%), and social media (51%) respectively, as physical activity information sources [7]. Social media sites are vastly becoming a means of accessing online health information and promotion in developing countries [23]. Social media enhances the ease and prompt delivery of health information. Further, social media helps individuals to remotely engage with health professionals and significant others, as was the case during the coronavirus pandemic [24]. However, social media could also be a means of passing false and or/unverified health information [25]. From the foregoing, health policies must be promulgated to ensure adequate screening of health information disseminated via social media. Emerging adults in this study sought physical activity information mainly to enhance their physical appearance. Recently, achieving fitness and an ideal weight has become a great concern among this population, particularly females. Females are reported to be obsessed with how they look, and as such, diet, exercise, and seeking information on these topics have intertwined into their daily routines [26]. Contrastingly, maintaining health was the major reason males sought physical activity information.

The result shows that more than half of the emerging adults participated in various physical activity programs, with football and dance clubs leading the pack. Anecdotally, engagement in physical activity or sports is generally encouraged in this population. Amidst students’ busy schedules, they still find time to engage in physical activity programs. Males tend to show their masculine strength in football matches, and most times, they refer to males who show no interest in football as less masculine. On the other hand, females participate more in dancing activities and aerobics than other forms of physical activities. Generally, females are interested in their fitness and obsessed with their physical appearance more than anything [9]. Therefore, they tend to engage in dancing and aerobics exercises more in a bid to help them achieve their desire. This study highlighted some barriers to physical activity faced by undergraduate emerging adults; top on the list was tiredness. The academic session during which this study was conducted was short with a high level of rigorous academic activity because of the disruption in the academic calendar because of the COVID-19 lockdown. To meet up with the school’s calendar, academic activities became more frequent, and longer hours of classes were held. This resulted in students being tired, thus posing a barrier to being physically active. Barriers to physical activity have been reported to negatively influence physical activity participation among emerging adults [26]. Therefore, elective courses for physical activities should be included in the school curriculum to increase participation in physical activity.

Following logistic regression emerging adults with low physical activity were less likely to seek information. They may see no reason in wanting to seek information as they do not engage in such behaviour. It may also be that they are not enlightened about the benefits of physical activity. Also, some individuals believe that daily activities, such as walking to classes, even when it does not accumulatively meet the recommended levels of physical activity, are sufficient and thereby do not go the extra mile of seeking physical activity information [26]. Therefore, there is a need for physical activity promoters to concentrate on this group. Since this group may not actively seek physical activity information, there is a need to make available passive methods, including posters, billboards, and pop-up ads on social media sites, to encourage them to be physically active. In addition, health promotion programs should be organised for emerging adults with low physical activity levels to augment the need to engage in physical activity-related programs.

Barriers, including lack of motivation, other competing interests, and concerns about engaging in physical activity publicly, have often been documented to reduce participation in physical activity [6]. However, such barriers were not associated with physical activity information-seeking behaviour in this study. It is possible that factors including participating in physical activity programmes may have attenuated this association.

This study is not without limitations. Firstly, there is no standardised instrument for assessing physical activity information-seeking behaviour, and as such, only content and face validity could be done for the instrument in this study. In addition, while general assembly gatherings of students where the research instruments were administered to respondents are a fair representation of the studentship in each faculty, not all students are likely to be present during the survey period.

Conclusions

Undergraduate emerging adults seek physical activity information using social media more to enhance their physical appearance and engage in general exercise. More so being physically inactive leads to a lesser likelihood of seeking physical activity information.

Availability of data and materials

The datasets generated and/or analysed during the current study are not publicly available due to restrictions on data management by the researcher affiliation but are available from the corresponding author on reasonable request.

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Acknowledgements

The authors thank all the respondents that took part in the study.

Funding

The authors did not receive any funding to conduct this study.

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Authors and Affiliations

  1. Department of Physiotherapy, Faculty of Basic Medical Sciences, Redeemers University, Ede, Osun State, Nigeria

    Opeyemi A. Idowu, Inioluwa Adeagbo & Bolarinwa I. Akinola

  2. Department of Physiotherapy, School of Basic Medical Sciences, University of Benin, Benin-City, Edo State, Nigeria

    Benedicta Omoijahe & Henrietta O. Fawole

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  1. Opeyemi A. Idowu
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  4. Inioluwa Adeagbo
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Contributions

Conception or design of the work: OAI. Data collection: BO, IA, and BIA. Data analysis and interpretation: HOF, OAI, and BO. Drafting the article: OAI, BO, HOF, IA, and BIA. Critical revision of the article: OAI, BO, HOF, IA, and BIA. Final approval of the version to be published: OAI, BO, HOF, IA, and BIA.

Corresponding author

Correspondence to Opeyemi A. Idowu.

Ethics declarations

Ethics approval and consent to participate

Procedure for Data Collection for this study was approved by the College of Medical Sciences Research Ethics Committee, University of Benin, Benin (CMS/REC /2021/184). In addition, informed consent was obtained from respondents before participation in the study.

Consent for publication

Not applicable.

Competing interests

The authors declare that they have no competing interests.

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Supplementary Information

Additional file 1.

The International Physical Activity Questionnaire short form.

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Idowu, O.A., Omoijahe, B., Fawole, H.O. et al. Physical activity information-seeking behaviour and barriers in a sample of university undergraduate emerging adults: a cross-sectional survey. Bull Fac Phys Ther 29, 20 (2024). https://doi.org/10.1186/s43161-024-00187-6

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